The Walton Works

Account Executive, Sept '12 - Aug '13

  • Managed public relations outreach for multiple clients within the outdoor industry
  • Pitched media editors and writers with compelling story ideas that support client objectives and inform on new product and brand developments
  • Managed social media channels for The Walton Works and for several clients 
  • Wrote informative press releases announcing client news 
  • Managed client ambassador team of 30+ athletes including content management and editing for their blog and social media
  • Wrote content for client blogs informing consumers on product and service features
  • Created and developed new company website, thewaltonworks.com, including writing updated or new content for all pages
  • Assisted with planning and hosting of press trips and special events of The Walton Works
  • Attended outdoor industry tradeshows on behalf of clients and The Walton Works

 

Outdoor Research

Lead Copywriter, Apr '07 - May '11 /Grassroots Marketing Specialist, May '11 - Sept '12 

Contract Managing Editor - VertiCulture, Sept '12 - Dec '12

  • Managed and edited online magazine, VertiCulture, working with 120+ grassroots and ambassador athletes to develop quality stories; edited and posted all content; wrote and contributed stories for posting
  • Developed vision for VertiCulture and worked with design and development teams to execute relaunch and rebranding of site (managed site from '09-'12 - site has since been re-developed. I managed all content still existing on site posted through December '12.) 
  • Managed and wrote copy for all internal and external facing print, electronic and web outlets
  • Wrote technical descriptions for new product and technologies, instructions for use, web-specific consumer-facing copy, and sales and branding copy at each season; collateral included sales tools and workbooks, product hang tags and packaging, email newsletters, website, social media promotions, and internal e-communications
  • Edited all print and web marketing collateral 
  • Created branded names and positioning statements for all new product, product categories, and unique proprietary technologies
  • Wrote ad copy and collaborated with design and sales teams for define overall vision and messaging 
  • Managed and attended 20+ sponsored events each year to grow brand and interact with consumers
  • Managed 80+ grassroots athletes across the US and Canada

 

 

Title Nine Sports

Retail Manager, Dec '04 - Jan '07 /Assistant Retail Manager, Apr '04 - Dec '04 

  • Dynamically managed all store operations; budgeting, inventory management, merchandising, and customer service in a rapidly changing environment growing the store above projected revenue goals
  • Created loyal relationships with clients through authentic, informed, and energetic customer service   
  • Developed successful, grassroots sports education programs for clients that communicated the spirit of the brand
  • Communicated enthusiasm for company values and goals while supporting community and individual team members growth
  • Assisted with new store openings; training new managers and teams, troubleshooting inventory and POS systems, and writing instructional manual for all operations 

 

Seattle Weekly

Marketing Manager, Apr '02 - Apr '04

  • Designed and executed yearly marketing programs and budgets, coordinating efforts with Sales, Design, and Editorial teams
  • Produced effective marketing collateral for event and sales programs including ads, posters, and event programs; copywriting, art direction, printing and distribution, and evaluation of campaign success
  • Produced benchmark events; development of vision, logistics and management, sponsor support, volunteer coordination
  • Planned sponsorship of major Seattle events; development of sponsorship contracts, coordination of event activities and volunteer staffing, production and distribution of promotional literature

 

KMTT, 103.7FM "The Mountain"

Promotions Coordinator, Sept '00 - Jan '02

  • Wrote copy for promotional messaging of company and client programs; live on-air spots, web listings, email newsletters, press releases, and collateral materials for distribution at events
  • Assisted with the operations of major station events including pre-event planning, event production, coordination with vendors, sponsorship support, volunteer organization, and post-event evaluation

Additional Projects

  • Mountain Outlaw Magazine
  • The Climbing Zine
  • Womens Outdoor Alliance
  • SoloInTandem.com
  • Cielo Design